Question: Tell us about yourself, what are you passionate about?

Answer: I am a passionate tennis player and I appreciate good style in fashion. Before White Open I had no prior knowledge of the sports fashion industry but I asked myself ‘why can I not find fashionable and functionable clothes in the sport I enjoy and love’, and I decided to change that.

Question: How did you come up with the idea for White Open?

Answer: I grew up in a tennis-loving family. My parents, siblings and I spent the summers on tennis courts throughout my childhood. Tennis is a great sport: you’re outside in the fresh air, you never give up on a ball, you leave your sweat on the court, play your best game, and at the end of the match you shake hands and have a beer and a laugh afterwards. So that’s a pretty special perspective towards life for me, and there is also a lot of style in it, athletic of course and also sportsmanship. The ’a-ha moment’ was when I held an old knitted tennis sweater from my father, a vintage piece, that I decided I want to revive.

Question: What style does White Open represent?

Answer: Traditionally, white is the predominant color on the tennis court. I like these origins, supplemented with navy, aqua, red, possibly green, but not multi-coloured. I just want elegance, classic timeless design and perfect cuts. The quality and functionality of the materials is also very important. I wear the Jackets on-court, but also off-court – and by the way, they’re also perfect for the golf course.

Question: Can you say something about the production process and the materials used?

Answer: We have four children, all of whom play tennis, and the responsible use of natural resources is very important to me. This means that wherever possible and compatible with our demands on the quality and functionality of the materials used, we pay attention to sustainability. “Manufactured in Europe” is very important to us. We produce the majority of the pieces in Portugal and the knitted parts are manufactured by a specialist in Bulgaria. All of the fabrics, trimmings and  buttons come from Europe. I also believe that true sustainability occurs when I buy tennis clothing that excites me and is relevant for many years to come, but this is only guaranteed with timeless design and uncompromising quality.

Question: Let’s talk about your target group. Which tennis players are you focusing on?

Answer: These are active athletes who play tennis several times a week and all-year round and want to wear their classic, timeless clothing style not only on the way to the court, but critically, on the court as well. Tennis players who are discerning in terms of style and who would rather not compromise between function and style.